Toyota Motor Co. this week announced a double dose of automotive news with the revelation of the latest Prius pricing, plus the bulletin that the company will offer a new series called Persona. The 2013 Prius Two will have a base sticker price of $24,960, while the Prius Five’s highest trim level will go for $30,765. The official price for the Persona Series is $27,890, about $1,400 more than the Prius Three.
Have a look at the video below for a fast summary of the Prius plug-in hybrid, non-Persona style. Not yet widely distributed in the U.S., the car is selling very well in the markets where it is available. The narrator spends time explaining the difference between the Prius plug-in and other hybrid cars like the Chevy Volt. For one thing, the Prius does not exactly allow the driver to choose EV mode, though depending how the gas pedal is managed, the Prius can travel about 15 miles in pure EV mode. With an EPA estimated mpg profile of 51/49, and a maximum horsepower of 134, the 2013 Prius plug-in will likely appeal to Toyota loyalists who want a plug-in hybrid but do not want to leave the Prius family.
Dark chrome trim adorns the Persona’s interior, and the car has seats with black and red color schemes. Outside, the Persona boasts allow wheels 17 inches in diameter, which have a unique finish not seen on any other Toyota. The car’s color is also unique, what Toyota calls “black cherry pearl.” The Prius line, which has very devoted, loyal fans, will likely be well served by the new Persona variation. Not only will Prius lovers get their favorite car, but they’ll get it with some truly unique bells and whistles, along with the best-selling hybrid drivetrain in the industry.
For more about all the vehicles Toyota manufacturers, see the Japanese automaker’s official corporate website: