Nissan Motor Company’s Chief Executive Officer, Carlos Ghosn, this week announced that the giant automaker intends to capture at least 8 percent of the world auto market within five years, and as much as 10 percent in the U.S. The outspoken helmsman of Nissan pointed out that as the Renault electric cars begin to see mass-market status, sales of electric vehicles will contribute to the overall goal of the corporation. At least two of the EVs Ghosn has high hopes for are the Renault Zoe and the Nissan Leaf. The CEO also said he expects the U.S. auto market to continue its rebound through 2013 and beyond.
Spend five minutes getting familiar with the hottest concept car from the Sao Paulo Motor Show, Nissan’s Extrem. The video shows all the planning and design work that went into the amazing vehicle from day one, taking us from drawing board to auto show. Nissan designers collaborated with Brazilians to create the initial idea for the Extrem. Then the teams spent the balance of their time on site in Brazil, hoping to absorb the cultural influences of the country. The result, as everyone agreed, is an authentic Brazilian product, a car that could very well end up in showrooms several years from now. Will it be an EV, a hybrid, or something else? No one, not even Nissan executives, can say for sure because the Extrem is only a concept for now. It is also a work of art.
Nissan’s Leaf EV made history as being the first mass-marketed electric car, and when the marketing plans hit a few snags early on, Ghosn and company redoubled their efforts. Between now and 2017, Ghosn expects Leaf sales to improve as more markets are opened up, and EV infrastructure becomes somewhat more developed.
For all the latest information about Nissan vehicles, see the Japanese automaker’s official corporate website: