Surprising June Sales for Volt, Leaf
June sales numbers are in for Nissan Leaf and Chevy Volt, but Fisker, Tesla and Coda are not yet divulging data for their brands. Nissan and Chevy, however, have been involved in a back-and-forth competition since the two models have coexisted on the market. Though the cars are quite different, one an all-electric and the other a hybrid, market-watchers keep a close eye on sales numbers for both, using the overall tallies as a rough gauge of how well the EV and hybrid markets are doing.
According to the latest numbers, the results are quite revealing. Nissan, whose advertising campaigns have not yet gone into full swing, had a lower month than expected for June, with just 535 cars sold. For the year, Nissan has sold 3,148 Leaf electric cars, about 700 fewer than in the same period of 2011. Company officials had halfway expected tepid numbers for the summer months, as they await a wider U.S. rollout and nationwide advertising support. Nissan’s goal for the year is to sell 20,000 Leaf cars, which likely means that the automaker will really have to go full steam ahead with sales for the remainder of 2012.
Chevy’s Volt, on the other hand, has proven to be the comeback kid of car sales. With a slow start in its early days, Volt has roared back, posting a fantastic May, followed by an equally stellar June. Last month saw the famous hybrid snag 1,760 sales, which puts 2012’s first six months in the bag for Volt, with 8,817 hybrids sold for the first half of the calendar year.
Considering that Volt sales were approximately 7,700 for all of 2011, GM’s new alternative fuel celebrity could post nearly 18,000 Volt sales for 2012, which would almost make the company’s early prediction come true. Many months ago, prior to the debut of the Volt, GM had set a goal of 10,000 sales in year-one. They fell short, but the two-year average might just out-perform that prediction. Once upon a time, marketing phenoms like that were called “late bloomers.”
For more about the Chevy Volt and Nissan Leaf, see the companies’ respective websites: