Nissan Motor Co. announced this week that it would offer Leaf owners a $1,000 credit toward the purchase of any Nissan vehicle. The loyalty discount is good for any member of a household in which one member owns a Leaf electric car. Having already knocked $6,400 off the base price of the Leaf, Nissan appears to be raising the stakes even higher in hopes of outselling competitors and drawing positive attention to the world’s first mass-marketed electric car. Leaf’s current base price is $28,800. The company showed a 13 percent sales increase for Leaf compared to 2012 data for the same period.
The video clip above shows the highlights of Nissan’s media presentation at the 2013 Geneva Motor Show, which runs through March 17. Nissan’s senior vice president of sales and marketing as well as the company’s executive vice president rattled off some of the Japanese automaker’s recent key achievements. In the last four years, Nissan has increased its global market share by 50 percent. “Innovation that excites,” is Nissan’s newest catch phrase, and the company is certainly living up to it in the European market, where the brand will introduce 15 fresh models over the next three years.
The superlatives were flying fast and furious as Nissan executives announced the Note, with its unique safety shield, and the new Leaf electric car, whose 2013 edition features over 100 technological improvements. The Leaf, which the company admits had a rocky beginning, now recharges in less time, costs several thousand dollars less, boasts more on-board technology, and has beefed up its range to about 124 miles per charge. Finally, the company spokesperson points out that in Europe alone, Nissan dealers who sell Leaf numbered 200 last year, but are now over 1,400 strong.
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