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Nissan Leaf to Introduce Budget Pricing

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Nissan Leaf NISMO RC racer

Nissan Leaf NISMO RC racer

Nissan will offer a lower-priced Leaf electric car for 2013, hoping to boost the company’s profits and introduce a wider audience to electric transportation. Nissan’s Smyrna, Tenn., plant will begin making the budget models later this year. They will be available sometime in the first quarter of 2013. Nissan’s management has initiated an emphasis on lowering the prices for its cars by way of improving manufacturing efficiency. In hopes of reaching its annual goal of selling 20,000 Leaf electric vehicles, Nissan is expected to come up with other cost-saving methods and price-cutting strategies.

Nissan Leaf: Video

As you will see in the video clip below, this year’s CEATEC Japan expo featured Nissan’s newest entry into the field of high-tech transportation, a self-driving Leaf electric car. Similar in many respects to the Google driverless cars, Nissan’s version is apparently slated for 2015. In the video, you see the car operate in ‘self parking’ mode, as it takes location data from the cloud and uses it to park the Leaf effortlessly. The CEATEC expo is not a car show per se, but a vehicle-oriented expo which features cutting edge technology for the transportation industry.

Nissan Leaf

With a starting price somewhere between Toyota’s Prius and Chevy’s Volt, the Leaf has not sold as well as either one of those cars, though the comparison is apples to oranges. The Prius and Volt are hybrid-electric models that can travel quite far even after their charge runs down. Apparently, consumers prefer a ‘back up’ to the limited range of an all-electric vehicle. At least for now, the popular hybrids are far outselling mass-produced electric cars. Nissan has not yet announced what the new, lower price will be for the 2013 Leaf.

For more about all the vehicles made by Nissan, see the company’s official corporate website:

Larry Bell writes about cars, gadgets, business, and history. He has been a professional writer and editor for over 20 years and enjoys all car-related topics, especially electric and hybrid vehicle news. Larry covers the auto industry for MPA and often reports live from the floor of major shows in Detroit, LA, San Francisco, Phoenix, Las Vegas and elsewhere.

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