Ferrari made history this week at the Geneva Motor Show by unveiling its hybrid car, the LaFerrari. The company’s chairman, Luca Montezemolo, noted that the design is a sign of things to come for the elite automaker, commenting, “It is an advanced laboratory for the Ferraris of tomorrow.” In an attempt to “avoid speculators,” as Mr. Montezemolo said, Ferrari will select 499 worthy buyers from a pool of inquirers that has already grown to 700, in spite of the $1.3 million sticker price. “We want real collectors of Ferrari,” Montezemolo proudly proclaimed to a packed media conference in Geneva.
Ferrari’s look speaks for itself, and the short video below is the official company intro for the LaFerrari. The hybrid vehicle has just debuted at the Geneva Motor Show, and it attests to the continued innovation that resides in the Ferrari DNA. The new model features a carbon-fiber chassis and a state-of-the-art hybrid system known as HY-KERS.
Multinational Ferrari S.p.A. is a subsidiary of Fiat. Enzo Ferrari founded his namesake firm in the year of the Great Depression, 1929, as a maker of race cars and a sponsor of race drivers. In 1947 Ferrari made its initial foray into the world of street cars, though it never lost its racing interests. To this day, the company is active in Formula 1 events, and its cars have become synonymous with excellence, wealth, and style.
At the 2008 North American International Auto Show, Ferrari showed an ethanol-burning F430 Spider. Company spokespersons had said there will be at least one hybrid in the automaker’s lineup by 2015, and are certainly living up to that promise. Ferrari displayed a model 599 hybrid at the 2010 Geneva Motor Show. That car employed the HY-KERS hybrid drive train, which is identical to the one on the LaFerrari hybrid.
For more about all the breathtaking cars from Ferrari, see the automaker’s English language website: