Chevrolet will introduce its Spark EV at the LA Auto Show in late November, where it will be scrutinized by a media that is hungry for details about the world’s latest electric vehicle. The car is set for release in 2013, at which time it will be competing head-to-head with Nissan’s Leaf and Ford’s Focus EV. With hybrid sales, and competition, heating up, analysts expect more of the same in the electric vehicle segment now that three of the world’s largest manufacturers are heavily invested in EV technology.
The clip below features an early look at the Chevy Spark EV when its existence was first announced. Along with the Nissan Leaf, the Chevy Volt, and a handful of other green vehicles, the video provides a balanced discussion about the first wave of alt-fuel cars in the U.S., and features several corporate spokespersons who explain why it is so important for consumers to have a wide selection of choices in the segment. Especially when comparing an EV to a hybrid, some drivers are definitely more of a fit for one than the other. Considering GM’s success, and history-making introduction, with the Volt, many in the industry are keeping a close eye on the Spark EV, wondering how quickly it will catch on.
If GM’s past marketing efforts are any indication, it is a good bet that the auto giant has done massive amounts of demographic and pre-launch studies on the Spark EV. If that data pointed toward anything but a healthy public reception, the car would likely not have seen the light of day. In any case, the newest mass-market EV is sure to make a big splash in LA later this month.
For all the latest news about the Chevy Spark, see the manufacturer’s dedicated web page for the vehicle: