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Icon Bob Lutz Puts Via Motors on the Map


Automotive icon Bob Lutz has been a staple of the transportation industry for a half-century, having spent 47 years in the business even before his retirement from GM as vice chairman in 2010. He held senior leadership jobs at four of the world’s biggest carmakers and now serves on numerous boards of diverse organizations like [...]

Via Motors Unveils 70 MPG Pickup


Via Motors took the wraps off a new concept at the ongoing Detroit Motor Show this week. The stunningly huge off-road truck achieves 70 mpg, and is in some ways a beefed up version of the Chevy Volt. Called the X-Trux, the plug-in is able to travel 40 miles in electric mode, thanks to a [...]

Bob Lutz and Electric Cars: Update


Automotive guru, former GM executive, and founder of VIA Motors, Bob Lutz gave his opinion about the current outlook for electrified transportation in a recent Forbes magazine piece. Reiterating his view that electricity will eventually become the primary source of automotive propulsion, Lutz nevertheless stuck to his guns and made the case for hybrid-electric cars [...]

Jay Leno, Bob Lutz Talk Hybrid Trucks


Two of the world’s most enthusiastic car guys got together recently to film a segment of Jay Leno’s Garage. Jay spent the afternoon with VIA Motors board member Bob Lutz. The two took one of the VIA hybrid trucks for a spin, after which Leno pronounced his whole-hearted endorsement of the company’s line of hybrid [...]

Earth Day: Cars are the Stars

Bob Lutz and a VIA Motors electric vehicle

No Earth Day celebration would be truly complete without a flashy event in the Big Apple, New York City. What made 2012’s New York’s festivities so special was the appearance of Bob Lutz from Via Motors, showing off his company’s extended range electric pickup truck. The centerpiece of Via’s lineup, and the main attraction at [...]

Landmark Hybrid Truck Deal

Bob Lutz with a Via Motors hybrid truck

A pair of electrified Silverado pickups was placed into the official PG&E fleet this week, as Via Motors, the company that manufactures the 400-mile range trucks, delivered the vehicles to the giant utility company’s San Francisco office. The vehicles, which operate much like a Chevy Volt hybrid drive car, use electric power for the first [...]

How Big is a 400hp Electric Motor?

VIA Motors Hybrid Truck

One advantage that an electric motor has is that it is relatively small compared to a gasoline engine with the same capacity. Another adavantage is that because of the high torque you don’t need a gearbox. At the Detroit Autoshow this month VIA motors showed off its plug-in Hybrid trucks and the 11″x11″   400hp electric [...]

Via Motors, PG&E Make Big News In Detroit


One of the stars, if not the biggest attraction bar none, of the Detroit Auto Show’s media days was Via Motors board member Bob Lutz, formerly of General Motors. Lutz, along with Via co-founder Kraig Higginson unveiled Via’s extended range electric pickup. Pacific Gas and Electric of California has entered into agreement with Via to [...]

Via Motors Bd Member, Bob Lutz, at the Detroit Auto Show 2012.


Bob T., of fame, had the opportunity to meet up with Via Motors Board Member, Mr. Bob Lutz at the NAIAS “Press Days” in Detroit the other day. Aside from the interesting conversation between the two Bobs, I felt it more important to pass on the following information, and interview, that is more complete, [...]

Via Motors, Bob Lutz: Electric Transportation’s Future


Tradition, Experience, and SUVs
Bob Lutz, the man behind the Chevy Volt, is now a senior member of the Via Motors management team. Via is strategically positioning itself in the industry to be the leading manufacturer of the world’s next generation of electrified transportation options. Trucks, SUVs, and vans are all part of the mix. Lutz [...]

Via Motors’ Big Splash in Detroit


Via Motors, the Utah company that manufactures, develops and sells a line of electric SUVs and trucks will premiere its new electric pickup truck at the upcoming NAIAS, also known as the Detroit Motor Show. Founded in 2010, the company has made numerous headlines this past year with its EV lineup as well as the [...]

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