Renault launched its first all-electric car, the Zoe, at the Paris Motor Show this week. Featuring a sticker price in the real world, at $26,650, and a generous range between 105 and 130 miles, the new face of electric drive for the giant automaker has the potential to rack up some serious sales numbers. Michelin is debuting a low-friction tire on the Zoe, and Renault itself is using a new, ultra-efficient regenerative braking system.
If you are not used to Renault advertisements, get ready. The following video is the longer version of a television spot the automaker is using on commercial networks. We are treated to some quite nice shots of the Zoe brake lamps, which are transparent until used, at which time they turn red. The odd, but intriguing, lighting system makes more sense after you watch the video.
The Zoe’s sales launch is the result of a joint effort by Renault and its corporate partner, Japanese automaker Nissan. The two companies have decided to focus on making electric cars that are highly efficient, offer reasonable range, and have stickers that do not shock. While some Japanese manufacturers have been slightly pulling back from an all-out commitment to electric cars, Nissan and Renault are in for the long haul, and Zoe is the first fruit of that collaborative effort.
Toyota apparently has decided to put its corporate emphasis on hybrid drive for the time being, while Daimler, Renault, and Nissan will stay in the EV game. In fact, Daimler will soon partner with Renault to create a Smart four-seat EV that is set to land in showrooms in about two years. Other major carmakers at the Paris show with electric cars include Volkswagen and BMW.
For much more about Renault vehicles see the company’s official global website: